在TikTok直播,有4種最基本的話(huà)術(shù)一定要掌握,分別是歡迎話(huà)術(shù)、互動(dòng)話(huà)術(shù)、銷(xiāo)售逼單話(huà)術(shù)、感謝話(huà)術(shù)。
1、歡迎話(huà)術(shù)是要讓觀眾體驗(yàn)到“被看見(jiàn)感”。
舉例:
Hi Jennie,welcome, how are you?
Hi Vivian, whereare you from?
Hi Eric, Welcomemy new friends! Don't forget follow me so that you can find me again!
Welcome Tony!Anything you like just tell me and I show you close up.
2、互動(dòng)話(huà)術(shù)則在于產(chǎn)生更多有效互動(dòng)數(shù)據(jù),打造氛圍感。
舉例:
發(fā)問(wèn)式互動(dòng):Where you guysfrom? I really wanna know it. Its amazing to know you guys from all over theworld and get together in my live room. So tell me please.
尋求點(diǎn)贊互動(dòng):I want 100klikes, could you guys help me to get it? Please.
More likes sothat more viewers, help me please.
尋求關(guān)注話(huà)術(shù):Follow me guys, no follow, cannot find me again!(錯(cuò)失焦慮)
3、銷(xiāo)售話(huà)術(shù)要求話(huà)術(shù)專(zhuān)業(yè)易懂,突出產(chǎn)品差異性,引導(dǎo)下單轉(zhuǎn)化。
舉例:
突出高品質(zhì)話(huà)術(shù):This one is not the cheap staff, XXX(主播名) only offer you guys the good quality product.
高附加價(jià)值:Only toady, more freebie only for you guys!
4、感謝話(huà)術(shù)在于增強(qiáng)觀眾與直播間的粘性,使其產(chǎn)生長(zhǎng)期價(jià)值。
舉例:
Thank you guys, you guys are so supportive!Love you all!
Just because of your supporting, XXX canoffer the best price for you guys always!
You are so nice and lovely toXXX, I wannastay with you guys all the time.
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