郵件是外貿中非常重要的一步，好的內容讓人忍不住回復。在冷電子郵件中，也就是外貿郵件開發陌生客戶中，正常郵件的回復率還能達到4%。如果你目前達不到這樣的數據結果，一定是內容出了問題，希望這篇文章能給你一定的指導，談不上教學，相互學習是能算得上的！加油，外貿人。

1、跟進郵件英文模板

跟進郵件標題

Your demo request of [Company service]

[Subject/service] – What can we do for you?

Following up regarding the [Subject of request]

[Subject of request] – Important note before you get started

跟進郵件英文模板1

Hi [First Name],

I noticed that you checked out some of our content, namely the piece [Title of content]. I hope you found it useful!

Most likely, you’re looking for a way to [Pain point], right? If so, I would love to share a set of best practices we’ve developed based on our clients’ experiences that can [Explain how your solution can benefit or help the lead].?

[First Name], could you spare me [Amount of time] so that we could discuss it?

Sincerely,

[Your name], [Your position] at [Company name]

跟進郵件英文模板2

Hi [First Name],

I noticed you signed up for the free trial. That is why I decided to send you some resources that can help you get started with [Company name]:

[Resource 1]

[Resource 2]

[Resource 3]

Please don’t hesitate to contact me in case you have any questions. I’d be happy to give the necessary assistance.

Sincerely,

[Your name], [Your position] at [Company name]

2、與客戶會面后的跟進郵件

如果您與客戶開會或通話，跟進你們一起采取的下一步行動總是很有用的。結果，兩個參與者都會記住他們在哪個頁面上，這有助于避免以后發送一堆無用的電子郵件。

跟進郵件標題

Quick re-cap for you

Outline of [Meeting name]

Meeting outline

Re-cap of [Date] [Call/meeting/discussion]

跟進郵件英文模板1

Hey [First Name],?

It was a wonderful meeting today. Just a quick summary of what’s happening next:

[Date 1]: [Action 1].

[Date 2]: [Action 2].

[Date 3]: [Action 3].

Please inform me if you need additional info. In all cases, I’ll see you and the whole team at the final meeting on [Date]!

Sincerely,

[Your name], [Your position] at [Company name]

還可以共享會議期間涉及的文件或任何材料，或提醒客戶需要他們提供的信息。

跟進郵件英文模板2

Hey [First Name],?

It was a wonderful meeting today. Here are the materials and notes that I promised to share:

[Asset 1].

[Asset 2].

[Asset 3].

There are still a few things that I will need from you before we start:

[Asset 1].

[Asset 2].

[Asset 3].

Thank you in advance,

[Your name], [Your position] at [Company name]

3、語音郵件后的跟進郵件

在您為外貿客戶留下語音郵件后，您經常會問自己：“我應該等多久才能向他們發送后續郵件？”? 如果客戶看到您的語音郵件，并在幾分鐘后收到一封郵件，那可能看起來很糟糕。

給他們一些時間來回應。有些客戶不會立即回復郵件或語音郵件。嘗試在早上給他們打電話，如果他們沒有回復，則在下午晚些時候給他們發郵件。節省您的潛在客戶的時間。

跟進郵件標題

Just tried your line/next steps

Trying to connect with you

Sorry I missed you

Are you available to chat today?

跟進郵件英文模板1

Hey [First Name],

I left you a voicemail for you earlier today but decided to contact you by email if this is more convenient for you.

I’m reaching out because [Explain your purpose].

[Make a pitch with high value to the recipient and include stats].

[First Name], I’d love to discuss your specific needs and give suggestions about how you can [Achieve the desired result].

Please feel free to reply to this email, or, if convenient, give me a call back at [Phone number].?

Thanks!

Sincerely,

[Your name], [Your position] at [Company name]

跟進郵件英文模板2

Hey [First Name],

I left you a voicemail for you earlier today but decided to drop a line by email. I was calling because [Explain your purpose].

In my voice message, I said I would call you again on [Date and time], but you can always reach me before at [Phone number] or reply to this email.

Cheers,

[Your name], [Your position] at [Company name]

4、客戶無回復后的跟進郵件

如果您的郵件沒有得到客戶回復，請嘗試重新贏得收件人的注意并激勵他們回復，但不要太咄咄逼人。直接切入正題，征求有關您下一步行動的建議。

此外，不要只滿足于一封跟進郵件。跟蹤你的后續行動，但不要忘記堅持而不增加價值是沒有用的。

跟進郵件標題

Let me know our next steps

Next action to take?

A quick follow-up on [Subject]

Hey [First Name], what’s my next step?

跟進郵件英文模板1

Hey [First Name],?

I’m not sure what our next action is. Please let me know about the direction of our next steps.

Thanks for your answer.

[Your name], [Your position] at [Company name]

如果他們不再回復，您可能會開始感到沮喪。但不要放棄 – 這是另一個可以喚醒他們的郵件模板。

跟進郵件英文模板2

Hi [First Name],?

This is [Your name]. I am sorry we haven’t been able to get in touch. When we talked last time, you were very concerned about [Objective discussed before]. I understand how busy things can get with work and family these days.

I just want to say that I don’t mind planning a new call before or after business hours if that would make it more convenient to connect. Let me know what works for you.?

Sincerely,

[Your name], [Your position] at [Company name]

如果這沒有幫助，請嘗試在社交媒體上找到他們、打電話或在 1-2 周內再寫一封電子郵件。有時人們不通過電子郵件回復是因為您的電子郵件錯誤地進入了垃圾郵件箱，因此他們可能更有可能在 LinkedIn 上回復。

5、欠款逾期的跟進郵件

如果您客戶的發票拖欠了好幾天，請向他們發送一封電子郵件，雖然嚴格一些，但聽起來仍然很有幫助和專業。使用以下經過測試的電子郵件模板使這種不便的情況更容易。保持你的語氣禮貌但有力。

跟進郵件標題

[Company Name]: Invoice #XXX for [Product/service]

Are you there, [First Name]? Dropping a line

[Company Name]: Invoice #XXX payment reminder

[Company Name]: Invoice #XXX is PAST DUE

跟進郵件英文模板

Hi [First Name],

I hope this message finds you well. I am following up on an invoice I sent you by email on [Date]. I didn’t receive the payment from you, so I decided to ensure the email wasn’t lost in your spam box. Please make sure the accounting department received it. I will resend it with pleasure if required. In all cases, I look forward to obtaining the payment during the next week.

I am immensely thankful for your help!Sincerely,

[Your name], [Your position] at [Company name]

6、會議/貿易展后的跟進郵件

在參加會議、社交活動或貿易展后，您的潛在客戶可能會收到大量后續跟進郵件，也會被他們自己的后續工作淹沒。這就是為什么最好在發送第一封后續電子郵件之前等待 2 或 3 天。

跟進郵件標題

Hi [First Name], it was nice meeting you

It was nice to meet you at [Trade show name]!

Let’s catch up on [Pain point]!

Resources to help with [Pain point]

跟進郵件英文模板

Hi [Name],

It was nice talking to you at [Conference/trade show/networking event]. I hope you learned more about the solutions to [Pain points].

I’m sure [Recipient’s objective] is one of your company’s top priorities. That is why I decided to contact you and send you [Resources] that might be helpful to you, so please find them attached below. If you need any additional details, let me know, and I’d be happy to schedule a quick phone call so we can chat more about your needs.

I’m available [Date/time options] – which would work better for you?

Sincerely,

[Your name], [Your position] at [Company name]

7、預約確認跟進郵件

預約確認電子郵件將有助于提醒您的客戶有關預約的信息，并再次告知預約的時間和地點。此外，它還向您的潛在客戶表明，他們可以期待您的專業精神和優質的客戶服務。

跟進郵件標題

Your appointment on [Date]

Confirmation of appointment

Your appointment has been scheduled!

Your appointment at [Company name] is confirmed

跟進郵件英文模板

Hi [Name],

I am writing to confirm our meeting at [Location and time], where I’ll be sharing information about [product/service] that can help you with your [Goals, pain points, or needs].

Please feel free to contact me via email or call if you have any questions. I would be ready to help you.

Looking forward to meeting with you.

Best regards,

[Your name], [Your position] at [Company name]

8、業務合作伙伴跟進郵件

知道如何撰寫有效的業務合作伙伴電子郵件是任何營銷人員最重要的技能之一。此類電子郵件有助于與新的但有影響力的人建立合作伙伴關系，并更快地發展您的業務或品牌。

跟進郵件標題

Waiting on your decision re: collaboration

Following up re: our potential partnership

Partnership offer

How have we not partnered up yet?

跟進郵件英文模板

Hi [First Name],

A quick follow-up regarding our potential partnership. It would be an honor to have you on board.

We’d love to schedule a call with you to discuss all the details, numbers, and concerns. Are you free on Tuesday?

Thanks,

[Your name], [Your position] at [Company name]

9、谷歌SEO外鏈建設跟進郵件

在電子郵件外展和鏈接構建方法的幫助下，您可以與行業中的其他人建立關系，然后可以帶來采訪、合作伙伴關系、客座博客和更多機會。

跟進郵件標題

We want to feature [Site name] on our monthly newsletter

Writing for [Site name]

Question about [Site name]

Found a broken link on [Site name]

跟進郵件英文模板

Hi [First Name],

We’d love to be featured in [Article/post name with a link to it]. Our [Product/service] might be useful for your audience.

We can discuss the conditions of this collaboration via email or phone – whichever works best for you.

Let me know what you think.

[Your name], [Your position] at [Company name]

來源：喜運達

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